Brand Language

Making decisions for choosing a brand personality and style. Choosing a transitioning style that would elevate the brand on all platforms. Designing assets that would reflect the brand philosophy and stay cohesive with the current style.
In this case, the brand had to be playful, stylised and minimal.

Before

After

The brand language was inconsistent over different social media platforms, colors were undefined and was making it hard to recognise the brand over different platforms.

Consistent style reflecting the brand, colors were used appropriately and line

style was defined. This resulted

in driving traffic over various platforms.

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